If you want customers to return and generate sales, you need to ensure they feel like a valued part of your business. In other words, you need to reward their loyalty and make them feel important. This is done through loyalty programs. Not just any loyalty program, but a gamified loyalty program.
What is Gamification?
Gamification is a technique that implements gaming strategies to help engage customers in a fun and exciting way. For example, customers can redeem points, strive to be the leader on a leader board, monitor their performance, create personal avatars, and cooperate in teams and more. There are several benefits to gamified loyalty programs.
One benefit to gamification is that it engages customers to have fun while also generating sales. Take redeemable rewards for an example. Brands that offer a reward for signing up to their loyalty program will satisfy the customer and make them want to come back to redeem more points to earn even more rewards. There is an incentive and always a reason for the customer to come back. This helps generate sales especially if there are rewards for referring friends and family. The customer will keep referring new friends and new family members to receive as much reward as possible and the friends and family they referred will do the same and so on. It is like a chain reaction.
Also, customers who earn points have a chance to earn their way up a leader board. Everyone wants to be ‘first’ and so there is a drive and incentive to purchase products and services.
What better way to use a customer loyalty program than to encourage customers to leave reviews for a reward in return. In addition, the customer can be asked to share a link to a product on their social media, and answering questions about a specific product, etc. This increases the chances of the brand receiving positive reviews. Studies show that people are more likely to purchase a product or service recommended when it is positively reviewed by a trustworthy source like a friend or family member.
Gamified loyalty programs help encourage customer interaction throughout various platforms. For example, you can encourage the customer to interact by offering a prize to the first person who can find the answer to a question, riddle, or anything you want it to be. The gamified aspect of it is that the answers are located in your blog, your Twitter posts, Facebook posts, Instagram Posts, emails, etc. This gives customers a reason to follow you on social media and open up your emails. The more customers check out your content, the greater chance you have at selling something. It also helps if the prize is something of greater value that only one person can win. For example, it can be a one year free subscription to a product or service to whoever can find the answer, first.